For all the small business owners...
Ready for a business that gives you flexibility and freedom without 24/7 stress?
Welcome to comprehensive leadership training that helps you build the business and life you actually want
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It’s no secret that running a business is hard work. And it’s no secret that leading a team of people is challenging.

But what you might not know?

That neither of those things have to leave you feeling trapped, frustrated, or overwhelmed.

If that’s hard to believe right now, I don’t blame you.

I'm guessing you're here because you spend your days...
  • Leaving your own to-do list undone because you’re busy putting out fires for the rest of your team
  • Fixing the same mistakes over and over again, despite those procedures you spent all last month working on
  • Avoiding that awkward conversation with your team member you’ve been putting off for…well, it’s been a while
  • Wishing you could just hire another YOU so that it’s not always your job to fix everything and move the business forward

 

And if you’re anything like the business leaders I’ve worked with, you’re an expert at your craft but you’ve realized that this whole “being a boss” thing is a whole different skill set. The tips you’ve picked up have helped you get where you are, but it doesn’t feel sustainable. And you know it’s not going to grow your business the way you want to, either.

Instead of feeling like you’re stuck on a hamster wheel, you’d much rather wave a magic wand and:

  • See everyone on your team meeting expectations while feeling supported, motivated, and inspired
  • Stop doubting your abilities and feel confident in your systems, processes, and leadership skills
  • Trust your team to keep the business running smoothly while you actually take some time off
  • Effectively delegate those day-to-day tasks and have more time for long-term strategy and the work that lights you up

Okay, so I’ve got good news and bad news. 

The bad news is that I don’t have a magic wand…

But the good news is that you don’t have to suffer now to enjoy the business you want later.

Sure, it can be hard work. But it can also be manageable, fulfilling, and even enjoyable.
You just need the right training and support.
Listen, there’s a ton of business coaching and management training out there. But after working in the industry for over 20 years, I’ve learned that in order for leadership training to be effective, it needs to be:

Continuous

You don’t become a master chef by reading a recipe book, and you don’t become a strong leader by reading a management book. Because leadership isn’t something you study once and immediately know how to do. It’s a dynamic, practical skill that develops over time. It’s something you improve by practicing, implementing, evaluating, and adapting – over and over again.

Customized

Generic management advice can only get you so far, because you and your team are, well, human! And when you’re leading a group of people with a variety of needs, desires, challenges, and strengths that constantly shift and evolve, you need strategy and support that’s customized to you, your team and your business.

Comprehensive

It’s true that leadership is about leading other people. But it’s also about leading yourself and your business. Management training that only focuses on one part of the equation will always leave gaps in your strategy. Looking at the whole picture and how all the pieces fit together is critical to the process of becoming an effective leader.
With leadership training that’s grounded in these three pillars, you can build the business you want and actually enjoy the process along the way.
Michelle Martin is sitting behind a wooden desk with her laptop open. She has a stack of books beside her and is looking at the camera and smiling.

I’m Michelle – 

Corporate executive turned leadership coach and consultant, and firm believer in your ability to lead and succeed.

If I had a nickel for every time I heard the words, “maybe I don’t have what it takes to be a leader”...Well, I’d still be working because I love what I do.

But if there’s one thing I’m sure of, it’s that EVERYONE has what it takes to be a leader.

I believe there are as many ways to lead as there are leaders out there. Because it’s not about changing who you are to become a strong leader. It’s about understanding and leveraging who you are to develop the leader that’s already in you.

I’ll never ask you to just copy what I do. I want to empower you to think differently, believe in yourself, and discover the leadership strategies that help you succeed on your own terms.

Which is why I’m SO excited to introduce you to…

BE A BETTER BOSS ACADEMY
The online group coaching program that helps small business owners boost their leadership skills, reduce their stress, and grow their dream business
Inside this program, you'll learn how to:
  • Get clear on where your business is going and build the strategy to get there
  • Apply leadership concepts to your business in the ways that work for you and your team to start seeing results fast
  • Develop your unique personal and professional leadership style to build confidence in yourself, your team, and your business
  • Maximize your team’s engagement and autonomy so you can step into your role as a leader, focus on the work you love, and actually take that much-needed vacation
Michelle’s coaching style is open, direct, and intuitive.
She is a great listener and has a way of getting you to explore and ultimately reveal more than you might have intended. I’m a very private person and I love how she seemed to tailor her style of questioning to respect those boundaries without ever having to make that request. Her observations were refreshing and insightful and she has a way of holding your feet to the fire without you realizing that is her intention. 

As a result, the work we have done together has been impactful!
Arlene Miller, Arlene Miller LLC

Here’s what’s inside the Be a Better Boss Academy:

Module 1: Define your destination

Before you get started, it’s important to know where you’re headed. In this module, you’ll gain clarity on where you are, where you want to go, and what you need to get there. Then, you’ll build your Gap Map: a strategic and practical roadmap for your leadership journey.
Lessons include:
  • Set your one-year vision
  • Create your Gap Map
You’ll finish this module with a personalized, step-by-step plan to navigate the program for your current needs and goals. With this plan, you’ll be able to cherry-pick the relevant modules and lessons so you don’t waste any time bridging the gap between your current state and your future success.
The Gap Map is designed as a continuous learning tool. As you and your business evolve, you can redesign your Gap Map to reach your next set of goals and dive deeper into the program content.

Module 2: Develop your inner leader

Strong leadership starts from within. In this module, you’ll discover and define your leadership and management styles and learn to see yourself as a leader. You’ll develop emotional regulation, time management, decision-making, and self-awareness skills so that you can stay grounded in your overall strategy through the ups and downs of small business ownership.
Lessons include:
  • Discover your leadership and management styles
  • Craft your leadership identity
  • Develop your emotional regulation skills
  • Manage your time
  • Build self-awareness
You’ll walk away with the mindset and personal skills you need to be a strong leader for yourself, your team, and your business.

Module 3: Align your business

In this module, you’ll develop your vision, mission, values, and culture in line with your overall business goals. You’ll learn how to embed these core elements into your daily operations to create a business that runs smoothly, delivers on its promise, and moves strategically towards its goals.
Lessons include:
  • Define and apply your company vision
  • Set your company mission
  • Establish your company values
  • Define your customer promise
  • Shape and leverage your company culture
You’ll achieve an in-depth and practical understanding of the foundations of your business so you can unify your team and lead with intention.

Module 4: Lead your team

In this module, you’ll develop key management skills and learn how to build a team you can trust to grow the business.
Lessons include:
  • Master your communication
  • Set clear goals and expectations
  • Delegate tasks and empower your team to thrive
  • Manage your team’s time
  • Make confident decisions
  • Motivate and engage your team members
  • Support and develop your team members
  • Manage and resolve conflict
  • Advance your hiring and firing skills
You’ll walk away with the tools you need to delegate, manage, and motivate your team with confidence so you can stop feeling stuck and start focusing on what you love.
Michelle’s coaching style is open, direct, and intuitive.
She is a great listener and has a way of getting you to explore and ultimately reveal more than you might have intended. I’m a very private person and I love how she seemed to tailor her style of questioning to respect those boundaries without ever having to make that request. Her observations were refreshing and insightful and she has a way of holding your feet to the fire without you realizing that is her intention. 

As a result, the work we have done together has been impactful!
Arlene Miller, Arlene Miller LLC

For a truly continuous, customized, and comprehensive program, the Be a Better Boss Academy also includes:

Community
To connect with like-minded leaders and leverage group insights
1-year access to the curriculum & 6-months access to group coaching.
So you have ongoing support throughout your leadership journey
Ask a Coach text support
For coaching support between calls, plus the option to purchase additional individual coaching sessions
Weekly live group coaching calls
So you have individualized support for your needs and goals (and a replay sent out in case you can’t make it live!)
Everything DiSC® Management Assessment (valued at $150)
For personalized insights into your management tendencies to help you build better working relationships and improve your overall management skills

And because I’m totally obsessed with invested in your success, I want to help you fast-track your development with a special bonus

When you join as a founding member before February 2, 2025, you’ll get early access to the Be a Better Boss curriculum plus a FREE 1:1 coaching call to:
  • Start your leadership journey ASAP
  • Gain clarity on your overall business and leadership strategy
  • Work through your specific concerns, fears, desires, and goals
  • Get custom guidance to complete your one-year vision and Gap Map
  • Feel confident to take aligned action and accelerate your results
Let's recap:
This is your custom blueprint to become a better boss and build a thriving business

Your one-time program fee includes access to:

  • Be a Better Boss modules

    • Define what you want
    • Align your business 
    • Remove performance issues
    • Lead your team and your business

  • Weekly group coaching calls
  • 1:1 email support
  • Community chat
  • Everything DiSC® Management Assessment

Launch Price:
$1997

Founding Member Price:
$1097

I'm In!
I have way more time to be with my family, and I'm making decisions about my future with clarity and intention.
Before working with Michelle, I was holding a lot of the tasks myself and not really delegating to other employees. I spent all my time doing things I didn’t really want to do, which just made me feel frustrated, resentful, and out of control. We worked through personal and professional blocks so that I could figure out what I wanted my business to look like and actually have the time to implement that vision. Now, my staff are engaged, I have way more time to be with my family, and I’m making decisions about my future with clarity and intention. Michelle’s coaching was totally worth the investment.
Caroline Nessner, Franchise Owner

The Better Money-Back Guarantee

As a fellow business owner, I know the list of expenses is long, so it’s important to me that this program is a risk-free investment.

Be a Better Boss is designed to support you through every stage of your business and yield personal and professional results. It’s not a quick-fix or a one-size-fits-all solution, it’s a dynamic process of development for you, your team, and your business.

I believe you should be able to try something to make sure it’s a good fit for you. I also want to ensure you have everything you need to make an informed decision. So if you complete Module 1 within 60 days of your purchase date and decide that Be a Better Boss isn’t the right program for you, you can email me for a full refund.

Yes, this is what I need!
At this point in the sales page, you might think I sound pretty amazing.

Which means it’s time to confess…
I’m actually a total nerd.

I love strategic business planning, goal-setting, making difficult conversations easy, and getting to the root of what you really want from your business and your life.

But, you’re probably here because those are the exact things you’re struggling with, so I guess being a nerd is a good thing!

With over 20 years of experience in a corporate environment, I saw firsthand that company culture and management style have a huge impact on employee engagement, satisfaction, and performance…not to mention the overall health of the business. And with that came my passion for leadership and team development.

After helping leaders from a variety of industries go from surviving their business to thriving within their business, I’m taking the knowledge and experience I’ve gained and bringing it to you through Be a Better Boss.
Michelle Martin sits in a rattan chair inside a brick office building. There is a palm tree beside her.

The bottom line is that successful businesses run on successful teams.

Isn’t it time you had both?

Michelle is a human-to-human coach first and the work aspect just fell in line because that’s a natural progression.
She has that unique ability to really connect with an individual in such a short amount of time. Then it was just so much easier to flow to everywhere else in my life too. She helps coach you as a human first and pulls you out of your shell to be more self-aware.
Paige Ray, Loma Systems
Frequently Asked Questions
This program is designed for both emerging and experienced small business owners who want to enhance their leadership skills, improve team performance, and navigate company challenges more effectively. Team managers and supervisors who want to improve their leadership and boost their team’s performance are also welcome in the program. If you lead a team of people, Be a Better Boss is for you!
Be a Better Boss combines pre-recorded video modules, live group coaching sessions, and 1:1 coaching support. While the modules provide foundational concepts, the group calls and workshops allow for deeper exploration and real-time interaction. 1:1 email support also gives you individualized feedback and guidance tailored to your specific challenges and goals.
On average, plan to invest around 2 hours per week. This includes watching the pre-recorded modules, completing exercises, and participating in group coaching calls so you’re equipped to apply the lessons to your day-to-day work.
Yes! The curriculum is available on-demand, and each student will navigate the modules differently depending on their personal Gap Map. Be a Better Boss is designed to support you at every stage of your leadership journey and through a wide range of situations so you can keep coming back to it year after year.
Be a Better Boss isn’t just an information dump; it’s wisdom-sharing from someone who has been exactly where you are now. This program goes beyond theory and provides actionable strategies grounded in your specific needs and goals so you know how to put your learning to use in the real world and actually see change happen.

With the combination of pre-recorded content, group coaching, and 1:1 support, you'll get comprehensive training, customized guidance, and continuous support to fuel your leadership growth. Plus, you’ll benefit from learning within a group of like-minded peers who share similar challenges and goals.
All group coaching calls are recorded so you can learn from them even if you can’t make it live. You’ll also have access to 1:1 email support and the community platform so you can ask questions and engage with other students between calls.
You’ll have 1-year access to all pre-recorded modules, resources and workshops so you can revisit the content whenever you need a refresher. You also have 6-months access to group coaching calls and text support with an option to renew after 6-months.
Founding member enrollment (link to buy) is open now through February 2, 2025 at 11:59 pm. Once you join, you’ll get immediate access to the Be a Better Boss curriculum, and the program officially starts February 4, 2025.
If you complete Module 1 within 60 days of your purchase date and don’t feel like Be a Better Boss is the right program for you, you can email me for a full refund at michelle@michellenicolemartin.com.

Your one-time program fee includes access to:

  • Be a Better Boss modules

    • Define what you want
    • Align your business 
    • Remove performance issues
    • Lead your team and your business

  • Weekly group coaching calls
  • 1:1 email support
  • Community chat
  • Everything DiSC® Management Assessment

Launch Price:
$1997

Founding Member Price:
$1097

I'm In!
And for all those action-takers out there…
When you join Be a Better Boss as a founding member before February 2, 2025, you’ll get early access to the full curriculum and FREE 1:1 coaching call to help you start strong and progress faster.
Michelle takes the stress out of it.
I'm new to a managerial role in an industry that kind of expects the world. I had some confidence issues, and I wasn’t sure how to approach certain situations. It caused stress not only at work but outside of work too and put strain on my relationships. Michelle takes the stress out of it. I was able to talk through the issues and roleplay some scenarios, and that helps identify what’s really going on so that I can create effective change.
Noah Terfry, Waste Management
Join Now!
Leading a business that feels like a well-oiled machine is 100% possible for you, even if you:
  • Never went to business school (I didn’t either!)
  • Bought (and maybe even read) every management book out there
  • Feel like everyone else’s strategies won’t work for you or your business
  • Went through years of corporate management training and still don’t feel like a leader
Honestly, anyone can teach you high-level concepts or the leadership strategies that worked for them. But Be a Better Boss is here to help you find the leadership strategies that work for you AND apply them to your team, your business, and your life.
Because theory is great. But implementation and ongoing support is what brings results.

While every leader is different, I know that stress, frustration, and burnout aren’t on your bucket list

Take a minute and picture your life one year from now…

If it looks the same as it does now, how does that feel?

If you’ve moved closer to your goals, does that feel any different?

Now, I’m not saying that joining this program will solve all your problems and give you your dream business in one year flat. But I am saying it will help you solve the recurring problems that are keeping you stuck so that you, your team, and your business can continue to grow and evolve.

There will always be new challenges to navigate. But when you have a clear vision, effective processes, and a team you trust? Everything feels a whole lot better.

Oh, and when you join Be a Better Boss as a founding member and save $900? Yeah, that feels really good too.

Michelle literally SAVED my business and gave me the life I always dreamed of as an entrepreneur.
I was overwhelmed and ready to give up on my business of 10+ years. I was a people pleaser, my staff dynamic was a mess, and I was burnt out not knowing how to properly delegate tasks, manage my team, and get the business running smoothly. I was feeling lost because I wanted to start a family, but I felt trapped in my business and that I would have to choose it over living my life.

I have had coaches and mentors in the past, but they would advise me to give up on employees and say that it was too hard or risky and not worth it.

But Michelle taught me how to be a better boss.

She was a breath of fresh air - she heard my story and took my goals and actually helped me get there no matter how hard it would be. She coaches with compassion but yet still keeps you on track. She was always available to help in 'crisis mode' as we worked through changing how we managed our team.

Over the last year, she helped us go from putting out regular weekly fires to FINALLY getting us to a point where we have systems in place that run smoothly and we're now able to look to the future. She taught us how to communicate with our staff, hold them accountable, and get more respect from our team. She empowered us to have the hard conversations, make the difficult decisions, and have systems to follow to help us stay consistent.

A year later and I am now home with my new baby, no longer working 12-hour days (and I never will again) and I completely trust my team to run the company. She helped us bring more structure, cohesiveness and confidence to our team and the business.
Heidi Crowell, Complete K9 Inc.
I'm Ready!

From one leader to another (that’s you!)

I know investing time and money into yourself and your business is a tough decision. But the fact that you’re here (and at the bottom of the page no less) tells me that you’re already invested in your success. You’re out here looking for support and being open to trying something new. And for that you get a huge virtual high five.

I believe you deserve to feel confident in yourself, your team, and your business. I believe you deserve the strategy, skills, and mindset to create the business and life that brings you joy. And I believe Be a Better Boss can help you get there.

Whether or not this program is the right next step for you, know that I’m cheering you on, every step of the way.

– Michelle
Michelle Nicole Martin offers Leadership Coaching and Consulting for Business Owners and Entrepreneurs across Canada and the US.
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Based in Kitchener, Ontario. Supporting clients virtually and in-person.
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