For C-suite & VP level leaders...
Ready for managers who create and achieve results driven goals without you doing it for them?
Welcome to the IMPACT Goals™ Method, a guided thinking process for setting and achieving workplace goals so that your managers can turn opportunities into real improvements, again and again.
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You’ve got smart, capable managers. 

They work hard, keep the operations running, and give status updates. 

But when it comes to identifying opportunities, setting and achieving results-driven goals you’re not seeing ... well, much.

Most managers fall into one of two camps:

Camp A:
They create “goals” that are really just a rewording of their job description 

Camp B:
They write SMART goals that look fine on paper broad, high-level statements that sound credible… but don’t change much.

Different approach. Same outcome.


It’s not a talent problem.
It’s not a work ethic problem.
It’s a goal process problem.

Most leaders were taught to write SMART goals, but SMART is a formatting exercise. It doesn’t help managers identify an opportunity, pinpoint what's blocking success, or build a plan their teams can actually execute.

So managers stay busy and the business stagnates.

If you've ever wondered, "How do I help my Manager move beyond the day-to-day and actually lead change?"

Then you want a Manager who can:

  • Spot opportunities worth pursuing

  • Build a simple plan and align their teams

  • Follow through without you needing to chase

  • Create improvements that actually show up in the business

Okay, so I’ve got good news and bad news.

SMART goals are never going to cut it

But the IMPACT Goals™ method will and more.

Introducing the IMPACT Goals™ Method

The IMPACT Goals™ Method is a structured thinking process managers use to evaluate opportunities, define meaningful workplace goals, and turn them into results with their teams.

It builds business acumen, clarity, and shared purpose by helping leaders understand what’s happening in the business, determine what’s worth changing, and translate that into coordinated action.

I — Identify the Variance
Clarify what’s happening today vs. what should be happening. This is the opportunity or challenge.

M — Measure the Impact
What is this costing you?  Time, morale, retention, customers, lack of sales, service, safety. We want to measure the baseline, potential and actual changes gained.

P — Pinpoint the Root Cause
Diagnose what’s driving the variance so teams focus their effort where it matters.

A — Action the Change Plan
Define the work: who will do what, by when, and with what support. 
Clear ownership and expectations give the effort direction.

C — Carry Out Implementation
Have action plan meetings on a regular cadence. Leaders support their teams as they execute the plan and navigate challenges.

T — Track & Sustain
Review progress, measure results both tangible and intangible, make adjustments, and solidify the change.

Why it Works

IMPACT Goals™ brings structure, clarity, and alignment to how managers approach workplace goals.

It strengthens decision-making, focuses effort, and gives leaders a practical way to move from intention → execution → sustained results.
Teams gain
- A shared way to evaluate opportunities

- A clearer sense of direction

- Stronger alignment around priorities

- The confidence to act and follow through
The IMPACT Goals™ Method guides the creation of valuable workplace goals, where once built, is so easy to succeed. A manager simply follows the plan.  Then at the end of the project or the year they will have tangible changes, with data to share.

It's simple.
It's practical.
And it helps teams achieve, together.

Bring IMPACT Goals™ to Your Team 

There are three ways to develop your team using the IMPACT Goals™ Method — from a one-day workshop to full mentorship.

IMPACT Goals™ Workshop

A hands-on, full-day working session where managers learn the method, apply it to real goals, and practice building goals with their teams.

Managers learn the IMPACT Goals™ framework and immediately put it to work on real objectives from their site or department.

We explore the practical leadership skills behind good goal setting: aligning people around a shared opportunity, involving stakeholders without losing control, and keeping momentum through simple follow-up rhythms.



IMPACT Goals™ Sprint

A guided 12 week engagement where managers apply IMPACT to real business challenges — with structured support, coaching, and team touchpoints.

The Sprint takes the IMPACT Goals™ method from classroom to in-the-business application.

Your managers work through the process in real time with coaching support to help navigate challenges, sharpen plans, and maintain momentum. 

Three monthly mentorship calls to reinforce habits, troubleshoot roadblocks, and support sustainment.

IMPACT Goals™ Coaching

1:1 coaching for managers who want personalized support.

Best for:

Managers who have completed the workshop and want continued guidance, or

Experienced leaders who can quickly learn the framework and are ready to apply it independently

Some leaders only need direction, not a full Sprint.

Coaching provides targeted support so they can confidently evaluate opportunities, build plans, and lead their teams through execution.
Let's Chat About the right option for your team
Michelle Martin is sitting behind a wooden desk with her laptop open. She has a stack of books beside her and is looking at the camera and smiling.

I’m Michelle – 

Corporate executive turned leadership coach and consultant, and firm believer that good performance is a teachable skill.

Most performance challenges aren’t talent issues.

I didn’t believe that at first. Early in my career, I assumed the only way to turn around an under-performing team was to hire “better people.”

But I wasn’t getting a brand-new roster; I had to succeed with the team I had.

That challenge changed everything.

Once I stopped searching for unicorn hires and started creating the right conditions, people who were previously “just ok” became strong contributors. They didn’t change who they were; they just had a clearer way to focus, make decisions, and take action.

As I worked with more leaders, the same pattern kept showing up:

Most managers had never been taught how to identify and measure what to improve or how to convert that into a plan their team could actually execute.

It wasn’t a motivation problem.
It wasn’t a work-ethic problem.
They just didn’t have a clear method to follow.

So I began teaching leaders a practical way to break down problems, size opportunities, and build simple follow-through rhythms with their teams. Over the last decade, I refined that approach with countless leaders and the outcomes were consistent:

Teams worked better together and improved the business exponentially.

That approach became IMPACT Goals™ method; A repeatable thinking process that helps managers create and implement real business improvement plans.
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